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Opinion: Publicizing goats, puppets and Founding Fathers on Broadway

Some shows pose a greater challenge to a press agent than your run-of-the-mill Broadway musical or boulevard comedy. One might feature copulating puppets with an irrepressible urge to sing, for example; another might focus on a successful architect who leaves his wife and teenage son for his love...

Press agent Sam Rudy in the theater district. (Photo: Jeremy Gerard)

Some shows pose a greater challenge to a press agent than your run-of-the-mill Broadway musical or boulevard comedy. One might feature copulating puppets with an irrepressible urge to sing, for example; another might focus on a successful architect who leaves his wife and teenage son for his lover, Sylvia, a goat.

Then there’s the one in which the Founding Fathers and their fired-up cohort are played by a non-white company rapping the creation myth of our country.

All these shows (Robert Lopez, Jeff Marx and Jeff Whitty’s “Avenue Q,” Edward Albee’s “The Goat or, Who is Sylvia?” and Lin-Manuel Miranda’s “Hamilton”) won Tony Awards for best play or musical, and on each one, press agent Sam Rudy was the fulcrum between the productions and the folks who wrote about them.

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