Lotte New York Palace, a midtown Manhattan luxury hotel, has announced a partnership with Broadway’s “Wicked.” The partnership will offer experiences for both hotel guests and the general public.
As part of the partnership, currently on display in the Palace’s lobby is a showcase of “Wicked”’s Tony Award-winning costumes designed by Susan Hilferty, available for viewing by the public. The Palace’s cocktail lounge, the Gold Room, offers two “Wicked”-themed cocktails. The “Emerald Elixir” features Hendrick’s Cucumber and Rose Gin, cold-pressed green juice, lemon juice and simple syrup, while the “Ozdust Paloma” is composed of Patrón Silver tequila, pink grapefruit juice and cranberry juice. Both concoctions can be prepared without alcohol.
For hotel guests, the Palace now offers a special “Wicked” package called “A Spellbinding Stay.” In addition to a room reservation, the “Spellbinding Stay” includes two of the aforementioned “Wicked”-themed cocktails at the Gold Room, a “Wicked” playbill signed by members of the Broadway company and the choice of one of two keepsakes: a Chistery plush or a copy of David Cote’s behind-the-scenes book “The Grimmerie.” The package is available now through Sept. 19 and can be booked here.
The Palace’s “Wicked” venture marks the continuation of a growing trend of local hoteliers partnering with shows on the Rialto. In January, Tempo by Hilton Times Square launched a partnership with 2025 Best Musical Tony Award winner “Maybe Happy Ending.” Previously, the Refinery Hotel offered a “Girls’ Night Out” package in tandem with “& Juliet,” while Hilton New York Times Square offered a “‘Lion King’ Royal Suite.”
“Wicked” is produced by Marc Platt, Universal Stage Productions, the Araca Group, Jon B. Platt and David Stone.
