Grosses analysis: In second week of Broadway Week, theaters reach highest capacity of season to date

For the second consecutive week, Broadway’s box office increased in terms of gross, attendance and capacity. During the week ending Sept. 21, a week that included the second week of the NYC Broadway Week two-for-one ticket promotion, Broadway’s 28 collective offerings grossed $32,203,241. This marks a 6.9% increase from the week ending Sept. 14, when the same number of productions were running. Attendance for the week tallied 249,293, a 3.8% jump from the week prior. Capacity jumped 2.9%, with 93.9% of available seats in theaters filled. Not only is this percentage the highest recorded so far for the 2025-2026 season, but it is also the highest capacity clocked since the week ending April 20.