The 39th annual Broadway Flea Market reached a new record in monies raised. The one-day outdoor event, which took place on Sept. 21, raised $1,633,803 for Broadway Cares/Equity Fights AIDS. Proceeds from the flea market, which features a slew of show merchandise and unique Broadway-related paraphernalia, go directly to the national nonprofit, which provides meals, medication, health care and other essential services to those living with HIV/AIDS and other illnesses.
A total of 65 Broadway shows and industry organizations were represented at the market’s tables, which raised $851,552. The top-fundraising table was the Association of Theatrical Press Agents and Managers (ATPAM), which took in $86,861. Other top-earning tables included “The Outsiders” ($74,002), “Hadestown” ($48,269), “Death Becomes Her” $42,581, “Telecharge and the Shubert Organization” ($39,031), “Maybe Happy Ending” ($36,195), “Just in Time” ($34,143), “Curtain Call” ($28,330), “Wicked” and “the Broadway Green Alliance” ($28,014) and “Operation Mincemeat” ($27,469).
The event also featured a silent auction (with 156 pieces of memorabilia and experiences, which raised a total of $212,354) and a live auction (with 67 items that collectively raised $521,200).
The autograph table and photo booth, which featured over 50 Broadway performers, raised $26,556 for Broadway Cares/Equity Fights AIDS.
Finally, the Broadway Flea Market also had a digital presence, as Broadway Cares/Equity Fights AIDS’ eBay store raised $18,641.
“The Broadway Flea Market and Grand Auction is a joyful reminder of what makes this community so extraordinary,” Broadway Cares/Equity Fights AIDS executive director Danny Whitman said in a statement. “It exemplifies the most brilliant embodiment of creativity, generosity and volunteerism in action — those who make Broadway magic happen eight times a week and thousands of fans, coming together to celebrate all things theater. All while ensuring meals, medication, housing and more lifesaving and life-affirming support reaches those who need them most.”
Since the first Broadway Flea Market’s inaugural edition in 1987, the event has raised a total $21.8 million for Broadway Cares.
