ACT Entertainment, a leading distributor and manufacturer of live performance equipment, has announced that it has been appointed the distributor for Avid’s live sound portfolio across the United States. The new partnership will be celebrated at an event held during InfoComm 2025, the largest professional audiovisual trade show in North America, on June 11 at 3 p.m. at Orlando’s Orange County Convention Center.
“The partnership with Avid represents another major step forward in our strategic initiative to build the ACT Entertainment portfolio with class-leading solutions across all categories of entertainment technology,” said ACT CEO Ben Saltzman in a statement. “We have long admired Avid’s commitment to innovation, and we believe this collaboration marks a very exciting chapter for both Avid and ACT Entertainment. Collectively, we bring together some of the most passionate professionals in the world for the benefit of our shared customer base.”
“This is a landmark moment for ACT Entertainment,” added James Oliver, ACT senior vice president of strategic partnerships. “Our goal is to build the resources and support network needed to serve the live sound market at the highest level. We’re proud to have the opportunity to bring ACT’s dedication for excellence to Avid’s live sound solutions.”
Avid will join other brands distributed by ACT, such as Ayrton, MA Lighting and PK Sound. Among the products that ACT will represent is Avid’s Venue | S6L System, a digital mixing console used frequently by sound designers on Broadway productions.
Broadway sound designer Gareth Owen is a longtime champion of Avid, having used the company’s technology on a myriad of projects including national tours of “Come From Away” and “Bat Out of Hell,” international productions of “Starlight Express” and Main Stem productions such as the currently running “Boop! The Musical” and “MJ,” the latter of which earned Owen the 2022 Tony Award for Best Sound Design of a Musical.
“Partnering with ACT Entertainment empowers us to reach more live sound professionals with the tools they need to deliver unforgettable performances,” said Avid CEO Wellford Dillard. “ACT shares our commitment to innovation and excellence. Together, we’re not only distributing premium live performance solutions, but building a stronger, more responsive experience for the live sound community. ACT’s expertise and infrastructure will allow us to deliver our Venue systems with the speed and support our customers expect.”
