The creative and media advertising agency AKA has promoted Marc Jablonski, its former head of business intelligence, to the position of vice president of business strategy. In his new role, Jablonski will continue to work closely with strategy, creative and media teams, now setting a long-term vision for how data, analytics and research inform AKA’s planning, client growth and investment strategies.
“I’m proud of what we’ve built and energized by what’s ahead,” said Jablonski in a statement. “We’re pushing how data and insight shape the impact of our clients’ businesses.”
Jablonski previously served as a research assistant at Columbia University Medical Center and a research analyst at A+E Networks. He joined AKA in 2016 as an insights analyst and was promoted to business insights manager in 2018, senior manager in 2019 and director of business intelligence in 2021.
In 2022, AKA named Jablonski as its head of business intelligence, during which he led analytics and strategy for over 100 clients, including many on Broadway. He has expanded the ways in which AKA employs data, using it in strategy, creative development and audience growth.
“Marc cultivated our business intelligence offering into a true differentiator, placing it at the heart of how we operate as a content-forward, data-fueled agency,” added AKA’s CEO of North America Elizabeth Furze. “He brings a rare ability to connect analytical rigor with cultural understanding, turning insight into strategy that drives real success for our clients.”
AKA, a full-service advertising agency, works with numerous shows on Broadway, including “Harry Potter and the Cursed Child,” “Hell’s Kitchen,” “Beaches,” “Becky Shaw,” “Giant,” “The Fear of 13,” “Every Brilliant Thing” and “Joe Turner’s Come and Gone.” Its non-theater clients include the Metropolitan Museum of Art, the New York Botanical Garden and the Harlem Globetrotters.
